{"product_id":"worry-free-living","title":"ATYPICAL: FIVE STRATEGY RULES FOR A NEW WORLD","description":"\u003cdiv style=\"font-family:Arial, Helvetica, sans-serif; line-height:1.8; color:#333; max-width:900px; margin:auto;\"\u003e\n\n  \u003ch2 style=\"background:#6A1B9A; color:#FFFFFF; padding:15px 20px; border-radius:8px; text-align:center; margin-bottom:20px;\"\u003e\n    Atypical: Five Strategy Rules for a New World\n  \u003c\/h2\u003e\n\n  \u003cp\u003e\n    \u003cstrong\u003eAtypical: Five Strategy Rules for a New World\u003c\/strong\u003e is a thought-provoking exploration of the future\n    of business, leadership and innovation. Challenging conventional ideas of capitalism and success, this book\n    reveals how organisations can unlock new possibilities by listening to overlooked voices and embracing empathy,\n    inclusion and sustainable growth.\n  \u003c\/p\u003e\n\n  \u003ch3 style=\"background:#2E7D32; color:#FFFFFF; padding:12px 18px; border-radius:6px;\"\u003e\n    📖 About the Book\n  \u003c\/h3\u003e\n\n  \u003cp\u003e\n    What if the most valuable ideas for your organisation’s future are not hidden in massive data sets or predicted by\n    industry experts, but found among the people and communities often ignored? In\n    \u003cstrong\u003eAtypical\u003c\/strong\u003e, UCL and IIM Bangalore professor \u003cstrong\u003ePrateek Raj\u003c\/strong\u003e challenges traditional\n    approaches to strategy by showing how innovative organisations learn from voices at the margins.\n  \u003c\/p\u003e\n\n  \u003cp\u003e\n    Through compelling examples and practical frameworks, the book explores how businesses can gain insights from\n    marginalised communities, unexpected collaborators and frontline workers. These unconventional perspectives can\n    inspire better decision-making, stronger innovation and more meaningful strategies.\n  \u003c\/p\u003e\n\n  \u003cp\u003e\n    Moving beyond the traditional focus on profit alone, \u003cstrong\u003eAtypical\u003c\/strong\u003e presents a new vision of leadership\n    where success is measured through innovation, social impact and the ability to create a more inclusive and\n    resilient future.\n  \u003c\/p\u003e\n\n  \u003cp\u003e\n    A powerful call to rethink leadership, strategy and progress itself, this book offers a forward-looking roadmap\n    for leaders who want to build organisations that are adaptable, responsible and prepared for a changing world.\n  \u003c\/p\u003e\n\n  \u003ch3 style=\"background:#1565C0; color:#FFFFFF; padding:12px 18px; border-radius:6px;\"\u003e\n    ✨ Key Highlights\n  \u003c\/h3\u003e\n\n  \u003cul\u003e\n    \u003cli\u003eA fresh perspective on modern capitalism, leadership and business strategy.\u003c\/li\u003e\n    \u003cli\u003eExplores how organisations can learn from overlooked voices and communities.\u003c\/li\u003e\n    \u003cli\u003eProvides practical frameworks for innovation and inclusive growth.\u003c\/li\u003e\n    \u003cli\u003eHighlights the importance of empathy-driven and grounded leadership.\u003c\/li\u003e\n    \u003cli\u003eChallenges traditional definitions of success and progress.\u003c\/li\u003e\n    \u003cli\u003eAn essential read for business leaders, entrepreneurs and strategy thinkers.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3 style=\"background:#8E24AA; color:#FFFFFF; padding:12px 18px; border-radius:6px;\"\u003e\n    ✍️ About the Author\n  \u003c\/h3\u003e\n\n  \u003cp\u003e\n    \u003cstrong\u003ePrateek Raj\u003c\/strong\u003e is an Associate Professor at the\n    \u003cstrong\u003eUniversity College London (UCL) Global Business School for Health\u003c\/strong\u003e and an Affiliate Fellow at the\n    \u003cstrong\u003eStigler Center at the University of Chicago Booth School of Business\u003c\/strong\u003e.\n  \u003c\/p\u003e\n\n  \u003cp\u003e\n    Originally from Dhanbad, Jharkhand, Prateek completed his bachelor’s degree at\n    \u003cstrong\u003eIIT Delhi\u003c\/strong\u003e and earned his master’s and PhD in Management from\n    \u003cstrong\u003eUniversity College London\u003c\/strong\u003e. During his doctoral studies, he was a visiting researcher at\n    \u003cstrong\u003eKellogg School of Management\u003c\/strong\u003e and \u003cstrong\u003eChicago Booth\u003c\/strong\u003e, and also taught at the\n    \u003cstrong\u003eLondon School of Economics\u003c\/strong\u003e.\n  \u003c\/p\u003e\n\n  \u003cp\u003e\n    He later joined the \u003cstrong\u003eIndian Institute of Management Bangalore\u003c\/strong\u003e, where he led the\n    \u003cstrong\u003eInclusive Markets Lab\u003c\/strong\u003e, focusing on research, teaching and advocacy around business models and\n    economic policies that promote inclusive growth.\n  \u003c\/p\u003e\n\n  \u003cp\u003e\n    Prateek’s interdisciplinary and impact-driven research has received global recognition through prestigious awards\n    and research grants. His MBA course \u003cstrong\u003eStrategic Stewardship\u003c\/strong\u003e at IIM Bangalore serves as the\n    foundation for the ideas explored in this book.\n  \u003c\/p\u003e\n\n  \u003ch3 style=\"background:#F57C00; color:#FFFFFF; padding:12px 18px; border-radius:6px;\"\u003e\n    📚 Why Read This Book?\n  \u003c\/h3\u003e\n\n  \u003cp\u003e\n    \u003cstrong\u003eAtypical: Five Strategy Rules for a New World\u003c\/strong\u003e is a valuable guide for anyone seeking to\n    understand the future of business and leadership. With its focus on innovation, inclusion and sustainable\n    thinking, the book provides fresh insights for leaders who want to create organisations that thrive while making\n    a meaningful impact on society.\n  \u003c\/p\u003e\n\n\u003c\/div\u003e","brand":"Westland Books","offers":[{"title":"Default Title","offer_id":45498976927853,"sku":null,"price":499.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0702\/0445\/7069\/files\/71OnN52YXkL._SL1500_8ebe2d24-4c45-440c-83e6-09ca199c9935.jpg?v=1784913342","url":"https:\/\/the99books.in\/products\/worry-free-living","provider":"The 99 Books","version":"1.0","type":"link"}