{"product_id":"the-perfume-project-journeys-through-indian-fragrance","title":"THE PERFUME PROJECT: JOURNEYS THROUGH INDIAN FRAGRANCE","description":"\u003cdiv style=\"font-family: Arial, Helvetica, sans-serif; line-height: 1.8; color: #333; max-width: 900px; margin: auto;\"\u003e\n\u003ch2 style=\"background: #6A1B9A; color: #ffffff; padding: 15px 20px; border-radius: 8px; text-align: center; margin-bottom: 20px;\"\u003eTHE PERFUME PROJECT: JOURNEYS THROUGH INDIAN FRAGRANCE\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eA Fragrant History\u003c\/strong\u003e is a fascinating exploration of perfume, combining laboratory science, history, travel writing and insights into the perfume industry. Through the captivating world of scents, this book uncovers the deep connection between fragrance, culture, memory and identity in India.\u003c\/p\u003e\n\u003ch3 style=\"background: #2E7D32; color: #ffffff; padding: 12px 18px; border-radius: 6px;\"\u003e📖 About the Book\u003c\/h3\u003e\n\u003cp\u003eFrom ancient traditions to modern perfume-making, India has always had a profound relationship with fragrance. Across centuries, people have used aromatic ingredients not only for personal care but also as expressions of beauty, spirituality and cultural identity.\u003c\/p\u003e\n\u003cp\u003eWith its vast diversity of aromatic plants, India has developed a rich and sophisticated fragrance culture. From the luxurious scent of roses and the earthy richness of oud to the calming aroma of sandalwood, the sweetness of jasmine and the lingering notes of vetiver, fragrances have played an important role in shaping memories and emotions.\u003c\/p\u003e\n\u003cp\u003eIn this beautifully written narrative, \u003cstrong\u003eDivrina Dhingra\u003c\/strong\u003e explores the science behind aromas while travelling through India's perfume landscapes. She examines the history of perfumery, the traditions behind natural fragrances and the realities of the contemporary perfume trade.\u003c\/p\u003e\n\u003cp\u003eThe book reveals how perfume is much more than a luxury—it is a source of livelihood for many communities and a vital part of India's cultural heritage. Blending scientific knowledge with storytelling, this compelling work offers a unique perspective on the power of scent and its ability to connect us with places, people and memories.\u003c\/p\u003e\n\u003ch3 style=\"background: #1565C0; color: #ffffff; padding: 12px 18px; border-radius: 6px;\"\u003e✨ Key Highlights\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eA unique exploration of India's perfume culture and traditions.\u003c\/li\u003e\n\u003cli\u003eCombines science, history, travel writing and storytelling.\u003c\/li\u003e\n\u003cli\u003eExplores how fragrances influence memories, emotions and identity.\u003c\/li\u003e\n\u003cli\u003eHighlights India's rich heritage of aromatic plants and natural ingredients.\u003c\/li\u003e\n\u003cli\u003eProvides insights into the traditional and modern perfume industry.\u003c\/li\u003e\n\u003cli\u003eA fascinating read for lovers of culture, history and the art of perfumery.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"background: #8E24AA; color: #ffffff; padding: 12px 18px; border-radius: 6px;\"\u003e✍️ About the Author\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eDivrina Dhingra\u003c\/strong\u003e is a journalist with experience working at leading lifestyle publications including \u003cstrong\u003eElle\u003c\/strong\u003e, \u003cstrong\u003eVogue\u003c\/strong\u003e and \u003cstrong\u003eHarper’s Bazaar\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eBased in New Delhi, she brings together her journalistic experience and knowledge of perfumery to create engaging narratives that explore culture, history and human experiences.\u003c\/p\u003e\n\u003ch3 style=\"background: #F57C00; color: #ffffff; padding: 12px 18px; border-radius: 6px;\"\u003e📚 Why Read This Book?\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eA Fragrant History\u003c\/strong\u003e is an enchanting journey into the world of perfume, revealing how scents shape traditions, memories and identities. With its blend of science, history and storytelling, the book offers a rare glimpse into India's fascinating relationship with fragrance and the people who keep this timeless art alive.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Westland Books","offers":[{"title":"Default Title","offer_id":45498950254701,"sku":null,"price":599.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0702\/0445\/7069\/files\/91TIoKn3FHL._SL1500_757cb995-e85f-413c-91ea-27337821452d.jpg?v=1784913099","url":"https:\/\/the99books.in\/products\/the-perfume-project-journeys-through-indian-fragrance","provider":"The 99 Books","version":"1.0","type":"link"}