{"product_id":"pitchside","title":"PITCHSIDE","description":"\u003cdiv style=\"font-family:Arial, Helvetica, sans-serif; line-height:1.8; color:#333; max-width:900px; margin:auto;\"\u003e\n\n  \u003ch2 style=\"background:#6A1B9A; color:#FFFFFF; padding:15px 20px; border-radius:8px; text-align:center; margin-bottom:20px;\"\u003e\n    Pitchside\n  \u003c\/h2\u003e\n\n  \u003cp\u003e\n    \u003cstrong\u003ePitchside\u003c\/strong\u003e is a fascinating behind-the-scenes account of Indian cricket, written by veteran cricket administrator \u003cstrong\u003eAmrit Mathur\u003c\/strong\u003e. Drawing from decades of personal diaries and first-hand experiences, the book offers an insider’s perspective on unforgettable cricketing moments, dressing-room conversations and the evolution of Indian cricket administration.\n  \u003c\/p\u003e\n\n  \u003ch3 style=\"background:#2E7D32; color:#FFFFFF; padding:12px 18px; border-radius:6px;\"\u003e\n    📖 About the Book\n  \u003c\/h3\u003e\n\n  \u003cp\u003e\n    In 1992, Amrit Mathur became one of the youngest managers of the Indian cricket team when he was handpicked by BCCI President Madhavrao Scindia for India's historic tour of South Africa. Over the next three decades, he played a significant role in Indian cricket administration, working closely with BCCI presidents, state cricket associations and the founding team behind the Indian Premier League (IPL).\n  \u003c\/p\u003e\n\n  \u003cp\u003e\n    Throughout his career, Mathur maintained detailed diaries documenting not only the action on the field but also the untold stories behind it. From dressing-room discussions and strategy meetings to memorable overseas tours and key administrative decisions, \u003cstrong\u003ePitchside\u003c\/strong\u003e gives readers an authentic glimpse into the world rarely seen by fans.\n  \u003c\/p\u003e\n\n  \u003cp\u003e\n    Packed with engaging anecdotes, little-known trivia and personal reflections, the book celebrates some of Indian cricket’s greatest moments while revealing the dedication, planning and personalities that shaped the game behind the scenes.\n  \u003c\/p\u003e\n\n  \u003ch3 style=\"background:#1565C0; color:#FFFFFF; padding:12px 18px; border-radius:6px;\"\u003e\n    ✨ Key Highlights\n  \u003c\/h3\u003e\n\n  \u003cul\u003e\n    \u003cli\u003eAn insider's account of Indian cricket spanning over three decades.\u003c\/li\u003e\n    \u003cli\u003eFeatures behind-the-scenes stories from international tours, dressing rooms and team meetings.\u003c\/li\u003e\n    \u003cli\u003eOffers first-hand insights into the early planning and development of the Indian Premier League (IPL).\u003c\/li\u003e\n    \u003cli\u003eIncludes fascinating anecdotes, cricket trivia and personal diary entries.\u003c\/li\u003e\n    \u003cli\u003eExplores the administrative side of Indian cricket through authentic experiences.\u003c\/li\u003e\n    \u003cli\u003eA must-read for cricket enthusiasts, sports lovers and followers of Indian cricket history.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3 style=\"background:#8E24AA; color:#FFFFFF; padding:12px 18px; border-radius:6px;\"\u003e\n    ✍️ About the Author\n  \u003c\/h3\u003e\n\n  \u003cp\u003e\n    \u003cstrong\u003eAmrit Mathur\u003c\/strong\u003e is an accomplished sports administrator who has served as Secretary of the Sports Authority of India and Advisor to the Ministry of Sports. He played a key role in conceptualising and implementing the Target Olympic Podium Scheme (TOPS), India's flagship programme for supporting elite athletes.\n  \u003c\/p\u003e\n\n  \u003cp\u003e\n    Mathur has also served as General Manager of the BCCI, Chief Operating Officer of the Delhi Daredevils, and held senior administrative positions across several state cricket associations. Currently, he is Advisor to the Federation of Indian Fantasy Sports and writes the popular cricket column \u003cstrong\u003e\"Straight Drive\"\u003c\/strong\u003e for the \u003cem\u003eHindustan Times\u003c\/em\u003e.\n  \u003c\/p\u003e\n\n  \u003ch3 style=\"background:#F57C00; color:#FFFFFF; padding:12px 18px; border-radius:6px;\"\u003e\n    📚 Why Read This Book?\n  \u003c\/h3\u003e\n\n  \u003cp\u003e\n    \u003cstrong\u003ePitchside\u003c\/strong\u003e is an engaging memoir that takes readers beyond the boundary ropes to experience Indian cricket from the administrator’s perspective. Rich in untold stories, memorable moments and insider insights, it is an essential read for cricket fans, sports professionals and anyone curious about the people and decisions that shape the modern game.\n  \u003c\/p\u003e\n\n\u003c\/div\u003e","brand":"Westland Books","offers":[{"title":"Default Title","offer_id":45491508346989,"sku":null,"price":699.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0702\/0445\/7069\/files\/61cAYLJ-yOL._SL1360_1ec6deeb-9a67-4a93-a379-6bf74ff67926.jpg?v=1784913082","url":"https:\/\/the99books.in\/products\/pitchside","provider":"The 99 Books","version":"1.0","type":"link"}